Jordan Dugger on Overcoming Addiction, Entrepreneurship, and Building Impactful Brands

Jordan Dugger is a former opioid addict, turned 8-figure serial fitness entrepreneur, real estate + angel investor, and physique + human optimization nerd. Alongside his wife, Erin, they founded two 7-figure online coaching businesses that have generated more than $27m in total sales since 2018. Jordan’s journey to success has been nothing short of remarkable. He was born in a small town in rural Ohio, in a broken home that relied on government assistance to feed him and his two siblings. After overcoming a serious pain pill addiction and a long history of mental health battles,, he completely transformed himself first as a physique competitor and later as an online fitness coach. In 2018, he and his wife founded T4E Systems, an online functional health coaching company that generated over $3.5m and helped over 5,000 clients worldwide.