YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Barry LaBov on Creativity, Personal Branding, and Navigating Market Noise
Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized author, brand strategist, and honored guest here on the YES, BRAND podcast. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. Barry's upcoming book is entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”
Key Points
- Entrepreneurs should focus on their unique strengths and learn to say no to opportunities that do not align with their core capabilities.
- Differentiating a product or service involves not only marketing it effectively but also winning the hearts and minds of the people who create and represent it.
- AI can be a useful tool in the creative process, but human oversight and input are essential to ensure the final output is meaningful and authentic.
Chapters
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Transcript
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