Barry LaBov on Creativity, Personal Branding, and Navigating Market Noise
S5 E72 • Nov 14, 2024 • 28 minsBarry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized author, brand strategist, and honored guest here on the YES, BRAND podcast. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. Barry's upcoming book is entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”
Lori Lyons: Elevating Encore Entrepreneurs Online
S5 E71 • Nov 7, 2024 • 25 minsWHY WAIT? Lori Lyons is the founder of Igniting Your Business, a premier website design agency, and it is aptly named. Specializing in crafting digital experiences that captivate and convert, Lori empowers businesses - particularly "encore entrepreneurs" - to elevate their online presence. Chatting with Hersh, Lori shares how she ensures clients enjoy a seamless - and effective - digital journey.
Prof. Christian Farioli on the Rise and Role of the Chief Digital Officer
S5 E70 • Oct 31, 2024 • 30 minsWHO'S YOUR CDO? Prof. Christian Farioli is a digital marketing pioneer. Since 2003, as a Lecturer for the Digital Marketing Institute, Informa and PwC, Christian has spoken at more than 130 international conferences, including GOOGLE, NASA and Davos, trained and advised more than 15000 executives in 4 continents, from Armani, Bayer, Jumeirah Burj Al Arab, Huawei, Saudi Aramco, and Ferrari, just to name a few. Additionally, Christian has worked with Oracle in Italy, Spain and Ireland. He now advises clients on Digital Marketing Strategy, Performance & Inbound Marketing and Web Analytics.
Lewis Schenk on Personal Branding, PR Evolution, and US Market Expansion
S5 E69 • Oct 17, 2024 • 26 minsLewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 900 business owners and entrepreneurs, helping them grow their brand and strengthen their online presence.
Dr. Noah St. John on Hustle Culture, Success Frameworks, and Effective Branding
S5 E68 • Oct 10, 2024 • 22 minsDR. NOAH ST. JOHN is the real deal in Leadership Development and he is known worldwide as "The Father of AFFORMATIONS®" and Creator of The 12-Week Breakthrough. He sits down with Hersh to share how he's cracked the code. Jenny McCarthy: “Noah has created something magical. I’ve been studying personal growth for more than 25 years and his insights take it to the next level!” Gary Vaynerchuk: “I've known Noah for a long time, and he consistently brings massive value to his audience!” Stephen Covey: “Dr. Noah St. John’s work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.”
Isaac Gili on Shuffll: Execution, Innovation, and Empowering Creators
S5 E67 • Oct 3, 2024 • 18 minsOn this episode of YES BRAND, Hersh talks to Isaac Gili, co-founder and CEO of Shuffll, discusses his innovative approach to creating professional B2B videos quickly and efficiently. He explains how Shuffll helps marketers from ideation to publishing, ensuring high-quality outputs without extensive use of external agencies.
The OG ChatterBoss: Valerie Trapunsky on Strategic Staffing and Bootstrapping Success
S4 E66 • Sep 26, 2024 • 27 minsAfter spending nearly a decade working as a top-level personal assistant and Chief of Staff for A-List celebrities, CEOs and high-net-worth individuals, Valerie discovered that she could bring the same level of excellent service to individuals, entrepreneurs, and small business owners. This is the foundation that ChatterBoss is built on.
Dr. Luissa Kiprono on Telemedicine's Future in High-Risk Pregnancy Care
S4 E65 • Sep 19, 2024 • 27 minsHersh interviewed Dr. Luissa Kiprono on his Truth Tastes Funny podcast in August, chronicling her remarkable story of trauma, service, and the determination to pursue her dream of a career in medicine. Now, he sits with Dr. Luissa K to talk telemedicine and more: Dr. Luissa K is the Founder and CEO of World Gateway Perinatal Consultants & TeleMed MFM. She is a Maternal-Fetal Medicine (MFM) physician specialist who works with health organizations to improve equal delivery of high-risk pregnancy care locally, regionally, and nationally using Telehealth clinical consulting services, developing partnerships, and teaching in the field of MFM.
Michele Price on Integrity, Neurodivergence, and Breakthrough Business Strategies
S4 E64 • Sep 12, 2024 • 34 minsPart of our 'Brand Voice Runway' series, this is Hersh's interview with Michele Price, a Multi-racial leader (Choctaw/Cherokee/Celtic) & Neuroinclusive Speaker. Do you have a navigator for your leadership journey? Michele would like to be your navigator. You will co-create to reveal your divine operating system, (OS) because "I am not here to teach you a formula for how I succeeded. It’s about you identifying your own and anchoring it with your strengths," says Michele. If you are adventurous, fiercely curious, and seek to be a fearless advocate for radical change.... Experience a revolutionary indigenous mindset through a social justice lens. "The heartbeat of my business is to have a world where equity is normal."
Jason Shafton on Growth Strategies, Comedy, and Work-Life Balance
S4 E63 • Sep 5, 2024 • 25 minsHersh's guest today is Jason Shafton, Founder & CEO of growth, product and marketing firm Winston Francois. His spirited journey spans Google, Headspace, Paramount, dozens of startups...and the comedy world. His hand in life includes incredible ups and downs, losses and blessing, and he generously shares his story with us on the show.
Stefan Fehr and and Modern IQs are Revolutionizing AI Content Creation
S4 E62 • Aug 29, 2024 • 29 minsStefan Fehr is an AI Pioneer & Founder of ModernIQs.com. He is deeply immersed in content creation, content dominance, inbound marketing, business, and entrepreneurship. Stefan's been involved in the world of artificial intelligence since 2019. His expertise lies in crafting intelligent apps, founding an AI App Store, and designing large-scale websites. Also, he is speaking and blogging about the future of work, society & AI.
Claudia Wyatt: SuperFounder & Self-Doubt Eraser
S4 E61 • Aug 23, 2024 • 28 minsPart of our 'Brand Voice Runway' series, this is Hersh's interview with Claudia Wyatt, World’s Rising High Women Leaders Making a Difference in 2023. One of the 10 Most Admired Women Leaders To Follow In 2022. Magnetic Writer, Contagious Enthusiastic Speaker, Inspiring Leader, Certified Confidence, Cognitive Behavior and Life Purpose Coach. Claudia’s Mission is to Empower and Inspire people to Believe in themselves through Imagination, Confidence & Self-care.
Bri Seeley on Mindful Success, Brand Identity, and Celebrating Small Wins
S4 E60 • Aug 15, 2024 • 52 minsMy guest today, Bri Seeley, is an entrepreneurial success designer who works with women to create the next level of success from the inside out. Her methods combine subconscious activations, habit formation, bespoke strategy and accountability to help them become the profitable entrepreneur they see in their dreams.
Douglas Dotan on AI's Role in Patient Safety and Purpose-Driven Healthcare Partnerships
S4 E59 • Aug 8, 2024 • 40 minsPart of our 'Brand Voice Runway' series, this is Hersh's interview with Douglas Dotan, whose mother died from septicaemia. The condition was misdiagnosed as her having a heart attack; had she been diagnosed and treated with antibiotics in a timely manner she probably would have recovered. She suffered multiple-organ failure and he watched her pass away. Having served as a pilot in the Israel Air Force and as a professional Air Safety Investigator, Douglas turned his attention to improving patient safety.
Bree Noble on Sustainable Music Careers and Diversifying Income Streams
S4 E58 • Aug 1, 2024 • 27 minsPart of our 'Brand Voice Runway' series, this is Hersh's interview with Bree Noble, who quit her corporate job as a Director of Finance to pursue music. After a successful run as a touring singer/songwriter, Bree founded Women of Substance Radio to promote quality female artists in all genres. She hosts the Profitable Musician Show Podcast where she teaches musicians how to tap into multiple streams of income.
Roy Vella Explains AI to Humans
S4 E57 • Jul 25, 2024 • 35 minsToday, Hersh's guest is Roy Vella, CEO of Next CoLabs. He's a Global Executive (CEO / CRO / CCO) and Stanford JD/MBA who makes sense of AI for the rest of us. Known as a solid revenue leader, serial innovator and growth driver, Roy's the one to get it done by creating and amplifying the go-to-market efforts of impactful companies.
Tony Richardson on Harley's Treats, Canine Nutrition, and Social Good
S4 E56 • Jul 18, 2024 • 41 minsIn this episode of Yes Brand, Tony Richardson shares his inspiring journey from a 24-year U.S. Army veteran to the founder of Harley's Treats USA, a natural dog treats company. Richardson details the personal motivations behind his venture, including caring for his German shepherd, Buddy, a Marine Corps reject injured in Afghanistan. He explains the adoption of natural, holistic approaches learned in Europe to improve pet health.
Intentional Living and Success Frameworks with Tom Beal
S4 E55 • Jul 11, 2024 • 49 mins"I recorded this interview before I'd met Tom in person or been on the Marketer's Cruise," notes Hersh Rephun of his sit-down with Tom Beal, aka "The Simplifier." "It made me an instant fan, so by the time we got to know each other on the ship, I was starstruck."
Sarah St John on Launching Podcasts, AI Impact, and Branding Strategies
S4 E54 • Jul 4, 2024 • 30 minsSarah St John, entrepreneur and podcaster, shares her journey and insights on launching a new podcast. She discusses her podcast production agency, PodPlanet, the impact of AI on the industry, and the importance of branding. Sarah also introduces her new podcast courses and how to differentiate multiple brands.
Brian Gregory and the YES Test for Brand Success
S4 E53 • Jun 27, 2024 • 41 minsBrian Gregory - who sits down with Hersh on YES, BRAND - is the creator of The YES! TEST, a breakthrough tool for small businesses, media firms, consultants and marketing agencies that's fast and simple to use. The answer is obvious... YES to BOTH!