Lewis Schenk on Personal Branding, PR Evolution, and US Market Expansion

YES, BRAND with Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.

Lewis Schenk on Personal Branding, PR Evolution, and US Market Expansion

S5 E69 • Oct 17, 2024 • 26 mins

Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 900 business owners and entrepreneurs, helping them grow their brand and strengthen their online presence.

Key Points

Personal branding has become crucial, as consumers are increasingly drawn to the individual behind the product or service rather than the product itself.
The shift to remote and online business models has opened up vast opportunities for scalability and efficiency, making it easier to expand without significant overhead.
Podcasts are a powerful medium for establishing authority and credibility, offering a unique platform to share diverse facets of one's expertise and personality.

Connect with Lewis

https://www.lewisschenk.com/

Speakers

Lewis Schenk

Guest • 57%

Hersh Rephun

Host • 43%

Chapters

0:00	Introduction to Lewis Schenk and Modern Business Giants
0:21	Power of Personal Branding and Martians Analogy
1:04	Boost Media's Origin and Impact
4:22	Challenges in Early Business and Media Evolution
7:33	Podcasts for Brand Positioning and Leadership Perception
10:58	PR Evolution and Team Dynamics for Client Success
13:38	Growth Through Personal Branding and Client Demographics
18:28	Goals for US Market Expansion and Business Strategy
21:08	Building and Leveraging Software for Podcast Opportunities
23:06	Training Clients and Trust in Brand Extension
23:53	Entrepreneurial Advice, Transparency, and Authenticity
25:39	Conclusion and Call to Action

Transcript

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