YES, BRAND with Hersh Rephun
YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Hersh Rephun

Nancy Erickson - "The Book Professor" - Takes Brands to School

S2 E29 • Jun 27, 2023 • 29 mins

How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor." Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started the award-winning nonfiction publishing house, Stonebrook Publishing.

Key Points

  • A book should not only reflect the author's voice and personality but also adhere to professional publishing standards to maintain credibility and showcase expertise.
  • The process of writing a book involves identifying the audience's problems and presenting solutions through storytelling, with the intention of motivating the reader to take specific actions.
  • Authors can use their books as a platform to extend their brand, creating additional products and engaging with their audience across multiple platforms, not just through the book itself.

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