Nancy Erickson - "The Book Professor" - Takes Brands to School

YES, BRAND with Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.

Nancy Erickson - "The Book Professor" - Takes Brands to School

S2 E29 • Jun 27, 2023 • 29 mins

How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor." Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started the award-winning nonfiction publishing house, Stonebrook Publishing.

Key Points

A book should not only reflect the author's voice and personality but also adhere to professional publishing standards to maintain credibility and showcase expertise.
The process of writing a book involves identifying the audience's problems and presenting solutions through storytelling, with the intention of motivating the reader to take specific actions.
Authors can use their books as a platform to extend their brand, creating additional products and engaging with their audience across multiple platforms, not just through the book itself.

Find Nancy:

https://thebookprofessor.com

https://stonebrookpublishing.net

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Speakers

Nancy Erickson

Guest • 69%

Hersh Rephun

Host • 31%

Chapters

0:00	Introduction and discussion on brand excellence with Nancy Erickson
1:23	Nancy Erickson's journey and role as the book professor
3:17	Diving into the process of ghost writing and self-writing
6:18	The benefits of writing a book for business branding and exposure
9:02	A look into Nancy Erickson's favorite book project
12:32	Repurposing book content and the importance of unique viewpoints
15:00	Exploring the balance of profit and purpose in book writing
17:22	The transition from fiction to non-fiction and building a following
20:20	The pitfalls of cutting corners in publishing and maintaining brand voice
23:51	Series writing for brand footprint and using book writing for brand extension
28:11	Closing remarks and call to action

Transcript

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