YES, BRAND with Hersh Rephun
YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Hersh Rephun
PodcastAI
PodcastAI

Customer Retention and AI with the One & Only Joey Coleman

S4 E48 • May 23, 2024 • 34 mins

This week, Hersh sits down with author, speaker, and customer retention expert Joey Coleman. They dive into the importance of customer and employee relationships. They discuss Joey's new book, his transition from law to business, and the impact of AI on business relationships.

Key Points

  • Companies should focus on the first 100 days of customer or employee relationships, as this period is critical for retention and a significant number of individuals decide whether to continue with a company during this time.
  • Joey Coleman emphasizes the importance of experience design in both customer and employee journeys, suggesting that a positive experience can lead to increased retention, sales, and overall business growth.
  • In building his business, Joey Coleman has adopted a flexible team structure, adjusting team sizes according to project needs, and aims to deliver presentations so impactful that they become the best the audience has ever seen on any topic.

In my Wall Street Journal #2 best selling book, Never Lose a Customer Again, I share strategies and tactics for turning one-time purchasers into lifelong customers - while dramatically increasing profits along the way. My Wall Street Journal #5 best selling book, Never Lose an Employee Again, details a framework companies around the world can use to reduce turnover and increase employee engagement.

As a recognized expert in experience design and an award-winning speaker at national and international conferences, I specialize in creating unique, attention-grabbing experiences for customers and employees. I works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.

More about Joey here https://joeycoleman.com/

Listen on Apple PodcastsListen on YouTube
- / -