Parker Nash: How Brands Can Avoid Being Ignored

YES, BRAND with Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.

Parker Nash: How Brands Can Avoid Being Ignored

S3 E41 • Mar 28, 2024 • 36 mins

Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue. While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.

https://www.linkedin.com/in/-parkernash/

https://www.parkertnash.com/

Free Resource - 3-Part Business Boost - https://www.parkertnash.com/boost/ 3 quick videos that will help you: Market like a billion-dollar brand (without spending a billion) Attract more customers Grow your business

Speakers

Parker Nash

Guest • 62%

Hersh Rephun

Host • 38%

Chapters

0:00	Introduction and common branding mistakes
2:38	Guest Introduction: Parker Nash
5:36	The problem with idealizing a brand
9:54	The 'Me Monster' syndrome in branding
13:27	Knowing your customers and aligning with their values
23:07	Transitioning from Nike to starting own agency
26:48	Crafting language for personal brands
29:03	The three pillars of messaging
31:56	Emotional connection in branding and marketing
34:44	Tips for clarity in business messaging
35:20	Conclusion: The importance of clear branding
35:35	End of episode: Subscribe and leave feedback

Transcript

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