YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Sarah St John on Launching Podcasts, AI Impact, and Branding Strategies
Sarah St John, entrepreneur and podcaster, shares her journey and insights on launching a new podcast. She discusses her podcast production agency, PodPlanet, the impact of AI on the industry, and the importance of branding. Sarah also introduces her new podcast courses and how to differentiate multiple brands.
Key Points
- Starting a business on a bootstrap budget can be challenging, but leveraging podcasting can provide significant networking and marketing opportunities.
- AI tools like Descript and Castmagic can greatly streamline podcast production, making it more accessible and affordable.
- Shorter podcast episodes and a mix of solo and interview formats are becoming increasingly popular, catering to listeners' preferences for concise, engaging content.
Chapters
| 0:00 | |
| 0:39 | |
| 1:10 | |
| 2:26 | |
| 3:54 | |
| 5:20 | |
| 6:20 | |
| 9:17 | |
| 12:14 | |
| 23:48 |
Transcript
Loading transcript...
- / -