Mike Begg on Mastering Amazon Sales, Ad Placements, and Future Marketplace Trends
Mike is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.
Key Points
- Owning customer data through email lists and retargeting efforts is crucial for DTC brands, but Amazon's massive consumer traffic makes it indispensable for visibility.
- Brands need to differentiate their products on Amazon through strategic advertising and SEO, as simply listing products is not enough to succeed.
- Leveraging external traffic sources like influencers and affiliates can help reduce advertising costs and enhance brand visibility on Amazon.
He has speaking experience at in-person ecommerce events like The Mexico Trip. He has also previously done virtual events for Prosper Show, SEMRush, Feedvisor, and Payoneer, among others. In addition has also been on podcasts such as the BiggerPockets Business Podcast, Private Labeler Show, Business Mastermind Podcast, and David Meltzer’s Office Hours.
Connect with Mike:
Email: [email protected] Website: https://www.amzadvisers.com/ LinkedIn: https://www.linkedin.com/in/mbegg/
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Transcript
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