Passion & Community (with a Side of SaaS) Drives Alex Sanfilippo
YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Hersh Rephun

Passion & Community (with a Side of SaaS) Drives Alex Sanfilippo

S2 E30 • Jul 19, 2023 • 27 mins

Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of, a software company specifically focused on creating solutions that serve independent podcast hosts and guests. In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.

Key Points

  • Alex Sanfilippo, founder of Pod Pros, shares his journey from the corporate world to entrepreneurship, emphasizing the importance of solving simple problems within a community and the value of podcasting for independent voices.
  • Consistency in branding and messaging is crucial, as it builds and displays character, and integrating one's passion into their brand can lead to a more authentic and human connection with the audience.
  • Alex highlights the significance of personal connections with customers, advocating for the practice of reaching out to individuals within your community to understand their needs and maintain relevance, even as your business scales.

All Things Alex:

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

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