YES, BRAND with Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.

Mind Game Marketing and Strategic Thought Leadership with Chris McNeil

S4 E44 • Apr 25, 2024 • 32 mins

Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.

Chris is the creator of the THAUT Process of Strategic Thought Leadership and founder of Thaut, Inc. and 5th Level Web. He is working on his first book on strategic thought leadership, tentatively titled "Pullfillment."

Connect with Chris

Free Marketers Guide to Strategic Thought Leadership https://thaut.io/guide

Podcast site https://www.thoughtleadershipstudio.com/

Twitter https://twitter.com/MentalGameOfBiz

LinkedIn https://www.linkedin.com/in/chris-mcneil-chs/

Speakers

Chris McNeil

Guest • 75%

Hersh Rephun

Host • 25%

Chapters

0:00	Introduction to the episode and guest, Chris McNeil
2:20	Chris McNeil's journey in the fitness industry and transition to marketing
8:15	The integral role of the mind game in marketing and strategic thought leadership
12:40	Case study: Sports youth fundraising company and its business growth
17:52	Deep dive into understanding your market and customer base
21:09	Pricing structure for Chris McNeil's discovery program and introduction to his book: Pull Fulfillment
26:12	The Vanguard method and designing to demand: Understanding what customers are looking for
28:37	Building a roadmap for success in business and licensing training
30:32	Discussion on business size and the downside of large-scale business expansion
31:19	Conclusion: Making the internet a healthier place and wrapping up the show

Transcript

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