YES, BRAND with Hersh Rephun
YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Hersh Rephun

What Archetype Are You? Get Some BRAND Therapy with Yamilca Rodriguez

S2 E27 • May 31, 2023 • 24 mins

In this episode, Hersh Rephun chats with Yamilca Rodriguez about the essence of personal and B2C branding. They delve into the concept of personal brand archetypes, discuss the importance of maintaining professionalism, and explore who's ready to build a personal brand. Rodriguez shares her personal journey and vision for the future of personal branding.

Key Points

  • Understanding and consistently expressing one's brand character through one of the 12 archetypes can build trust and recognition, leading to a stronger personal brand.
  • Personal branding is not just about profit but also about purpose, helping individuals to share their expertise and create a community.
  • The foundation of a strong personal brand involves knowing one's purpose and 'why', which drives the desire to share and connect with others authentically.

Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development.

A former brand leader at the Procter & Gamble Company - perhaps the most significant global organization and advertiser - Yamilca has spent decades helping brands and individuals create unforgettable experiences.

Find Yamilca:

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

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