YES, BRAND with Hersh Rephun
YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Hersh Rephun

PJ Pereira is Anything But Artificial

S3 E42 • Apr 15, 2024 • 41 mins

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.

Key Points

  • PJ Pereira discusses his multifaceted career as an advertising creative and novelist, highlighting the chaotic yet disciplined process of writing his new book "The Girl from Wudang," which blends artificial intelligence, martial arts, and immortality.
  • He shares insights into the evolution of artificial intelligence, expressing the importance of managing AI's benefits and risks separately, and contemplates the impact of technology on society, likening it to the unpredictability and instinctual nature of a fight.
  • PJ Pereira reflects on personal branding, distinguishing his identity in advertising as Pereira and his author persona as PJ Kaldas, while emphasizing the different mindsets between serving clients in advertising and expressing artistic freedom in writing.

Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.

Connect with PJ PJ Caldas | Pereira O'Dell | PJ Pereira | Pereira O'Dell

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