YES, BRAND with Hersh Rephun
YES, BRAND with Hersh Rephun
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
Hersh Rephun

Your Social Sherpa, Shaily Hakimian: "What do you want to B2B when you grow up?"

S3 E34 • Feb 13, 2024 • 29 mins

Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka "Your Social Sherpa." I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard. We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals. For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking - from coaching 200+ women on how to get business using LinkedIn to working with over a dozen business owners through one-on-one sessions helping them reinvest in their own marketing.

Key Points

  • Shiley Hakimian, the guest, emphasizes the importance of staying top of mind with one's network through consistent, authentic engagement, rather than relying on fleeting social media trends or marketing gimmicks.
  • Hersh Rephun and Shiley discuss how building a personal brand and leveraging one's unique personality can create opportunities and attract clients or audiences who resonate with that authenticity.
  • The conversation highlights the intersection of technology and human connection, stressing that tools like social media should enhance relationships, communication, and personal or business goals, rather than replace genuine interactions.

Connect with (shy-lee) Shaily Hakimian (hak-e-me-in) here:

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha...

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